Laced With Lies, Federer's 'Eco-Friendly' Sneakers
Laced With Lies, Federer's 'Eco-Friendly' Sneakers

Laced With Lies, Federer's 'Eco-Friendly' Sneakers

2024★ 5.0
🎬5.0/10(50%)
45 min

Could "On Running", the sneaker brand that Roger Federer has teamed up with, hold the prize for greenwashing across all categories? The sneaker success story presents the Cloudneo as the first sneaker to be entirely recyclable, durable and circular. Sure, these shoes are made from castor beans. But as for the rest...Our investigation reveals that On is far from meeting the industry's sustainabilit…

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